With more than 1 billion monthly active users, Instagram is among the most widely used social networking sites in the world. With such a large audience, it's no wonder that businesses and individuals are looking for ways to get discovered on Instagram search. In this article, we'll explore some of the best tips and strategies for increasing your visibility search on Instagram.
What is Instagram Search?
Instagram Search is the app's directory to all Instagram accounts and is a part of the Explore page.
Use the search box at the top of the Explore page to find and discover accounts and hashtags, just like you would on Google.
To make it even easier for you to locate what you're looking for, Instagram can organize the search results by top results, accounts, hashtags, and locations:
Even IGTV has a separate search feature you can access by selecting it from the Explore tab and selecting the magnifying glass at the top of the screen.
Also, Instagram will even provide you with a list of profiles if you used Instagram Search to find inspiration.
Use Relevant Hashtags
Hashtags are one of the most crucial tools for getting discovered on Instagram search. When you use a hashtag, it is added to a public feed that other users can browse. It means that if you use the right hashtags, people will show interest in your content and will be able to find it more easily.
To find relevant hashtags, start by researching what other people in your niche are using. You can use Instagram search function to look up keywords related to your content, and then browse the results to see which hashtags are commonly used. You can also use tools like Hashtagify or TagBlender to find popular hashtags related to your niche.
Optimize Your Profile
Your Instagram profile is like your online storefront. It's the first thing that people see when they discover your content, so it's important to make sure it's optimized for search. Here are a few tips:
- Use a clear, high-quality profile picture that represents your brand or content.
- Create a succinct bio that contains essential keywords.
- Use a business profile so that you can access Instagram's analytics and advertising tools.
- Include a link to your website or other social media profiles in your bio.
Post Consistently
Posting consistently is significant for two reasons: first, it helps keep your followers engaged with your content, and second, it signals to Instagram's algorithm that you're an active user who is worth promoting. Aim to post once a day at the very least. If you're short on time, you can use tools like Later or Hootsuite to Instagram scheduler your posts in advance.
Engage With Your Followers
Engaging with your followers is one of the best ways to build a community around your content. When you respond to comments and messages, you show your followers that you care about them and appreciate their support. It can lead to more likes, comments, and shares, which in turn can boost your visibility on Instagram searches.
Collaborate With Others
Collaborating with other Instagram users can be a great way to get discovered by new audiences. Look for other users in your niche who have a similar following size and engagement rate, and reach out to them to see if they're interested in collaborating on a post or a story. It can help you reach new followers who are interested in your content.
Use Instagram Ads
Finally, if you're willing to invest money in promoting your content, you can use Instagram ads to get discovered on Instagram scheduling software. Instagram ads allow you to target specific audiences based on demographics, interests, and behaviors, which can help you reach people who are more likely to be interested in your content. To get started with Instagram ads, you'll need to set up a Facebook Business Manager account and link it to your Instagram profile.
Wrap Up
In conclusion, getting discovered on Instagram search takes time and effort, but by using these tips and strategies, you can increase your visibility and reach more followers who are interested in your content. Remember to use relevant hashtags, optimize your profile, post consistently, engage with your followers, collaborate with others, and consider using Instagram ads to boost your visibility even further.
