Facebook ads are crucial, along with organic social media, flawless web design, SEO, and email marketing. With billions of people using Facebook daily, placing a targeted ad increases your chances of reaching them dramatically. It is a necessity — organic traffic on Facebook is almost non-existent.
Facebook advertising is a great way to connect with your audience. Especially because Facebook has more than one billion active users, you can bring in new customers and traffic by appearing in their newsfeed. You can retarget your current customers too. Here are the explanations why you actually should consider advertising on Facebook.
Who Should Use Facebook Advertising?
Advertising on Facebook can benefit businesses in all sectors due to the sheer volume and diversity of users. Facebook advertising can be effective in the following ways:
- Increasing awareness: building brand awareness or reaching potential new customers
- Boosting contemplation: moving traffic, engagement, app installs, video views, or lead generation.
- Driving mutations: improving conversions, product record sales, stores visits
In this article, we will discuss Facebook Ad management, so let us start with it.
What is Facebook Ads Manager?
Paid promotional Facebook campaigns can be created, edited, and analyzed using Facebook Ads Manager, an ad management tool. Facebook recently merged Ads Manager and Power Editor into a single platform to simplify the creation and monitoring of ad campaigns across the company's various advertising platforms, including Instagram ads.
When you want to start running ads on Facebook, Instagram, Messenger, or Audience Network, Ads Manager is the place to start. It is an all-in-one tool for creating ads, managing when and where they'll run, and tracking how well your campaigns perform toward your marketing goals.
You can monitor your campaign on the go with the Ads Manager app for iOS and Android. You can manage ad budgets and schedules, create and edit ads, and monitor their performance from any location.
How to set up Facebook ads in the Facebook Ads Manager:
My objective is to provide you with the fundamentals you need to get started, even though Facebook continuously introduces new features that make their advertising platform more user-friendly.
- Create your campaign:
The first step to Facebook ad management is making your drive.
Before we descend into the steps for creating an ad, it is essential to note that Facebook offers two methods for making them: Guided creation and Quick creation.
- Set Up Your Ad Account:
Set up your ad account by establishing info, including country, money, and time area. Select your currency and time zone carefully because you will only modify these locations again if you complete an individual ad account. Facebook will record data for billing and reporting goals based on your money and time zone information.
- Select one or more ad sets from the drop-down menus:
Select one of the tabs labeled Create multiple ad sets or Create new ad set. You can select a variety of ad sets that can tailor to your audience, location, and more.
- Choose Placements of Your Ad:
Facebook, Instagram, Audience Network, and Messenger are examples of ad placements. Choose to leave some placements out with the edit Placements option or pick automatic placements" to optimize ad displays automatically.
- Pick Optimization & Delivery Options:
These include whether you are optimizing reach or impressions, how often your ad appears, bid strategy, and more.
- Set Your Funding & the Date Ads Start Emerging:
Select how much to allocate your ad budget toward your ad sets, your total budget, and the starting schedule for sets.
How Do I Use Facebook Ads Manager?
Facebook Ads Manager can use to create a new campaign in two ways: guided and unguided creation. Switch between the two by clicking the switch to guided creation or switch to quick creation.
Features of Facebook Ads Manager include:
- Select which devices to picture ads (desktop, mobile, or both)
- Select where on the page to contain ads (News Feed, Right-Hand Column)
- Upload contact lists for custom targeting
- Locate people similar to your target audiences
- Use A/B testing to see the most effective ad elements and strategies
Pros of Facebook Ads Manager
The pros of Facebook Ads Manager include the following:
- Mass edit ads or campaigns (calls to action, budgets, audiences, and so on).
- Control campaigns on Audience Network, Instagram, and Facebook
- Include variations in audiences, locations, and more
- Use the built-in analysis tool called Ads Reporting
- Set your campaigns and ad sets to suit your budget.
Apart from using FB ads manager you can use different types of Facebook marketing software to make your work easy.
You can also watch: How To Auto Profile Scraper on Facebook Using Socinator.
Conclusion:
With so many users on Facebook today, there are very few other platforms where you can advance and engage with your mark audience in the exact way. This article will help you to know about Facebook Ad Management.
